R&D Service
Research And Development
R&D, or research and development, is crucial for helping you to understand the current state of the coffee shop and F&B industry, including how it’s doing and what concepts are popular or out-of-date. It also enables you to figure out how to shape various aspects of your company to appeal to the right clients and consumers.
Market research in the coffee industry can vary depending on the business, especially if individuals wish to open their cafes or eatery. Aspects to include in this market research include location, target customers, concept, demand, competitors, retaining customers, main obstacles, trends and consumption habits.
Why Us?
At Eciatto, we can aid your R&D by providing our complete package service of menu development, product tasting, finalising drinks, costing, and recipes with SOP and training. With over 14 years of experience in the coffee industry, we can guarantee to provide your business with all the help it needs in order for it to take off and become successful.
Solution 1: We will be able to help you to introduce new products that will attract new customers and excite current customers to your F&B business. This includes conducting market research that is appropriate to your business so we can advise you on what to change, what to keep and what to enhance.
Solution 2: We can help to enhance the current product that is in your organisation’s menu list by changing up the flavour and taste. It is important to take in feedback from customers as they are the source of your business’s success and one way of getting feedback by customers is by handing out a simple survey that will gather their thoughts.
Solution 3: We are able to aid you by introducing more products in the current range of items that your business has or by creating a new range of products that look and taste fantastic. If your current product range is losing traction from your consumers, introducing more items that are in line with current consumer trends and consumption habits will enable to boost your product’s popularity and sales.
Solution 4: We will be able to help your company with this issue by enhancing your recipe using your company’s existing SKUs. We have a deep understanding about your specific requirements and purposes, so that we will be able to create a solid recipe. We will then share a before and after of the recipe and SKUs, depending on the client’s preference.
Case Study
Coffee Chain
Problem: Coffee Chain needed to add more creative beverages in their menu so that they could attract more customers and target new audiences.
Our Solutions: Eciatto carried out the proper research and development for Coffee Chain and then we proposed our new drink recipe called the Iconic.
Result: When the new beverage, Iconic was put on sale in Coffee Chain, good sales were made within 2 weeks of its release, making it a drink that customers would return to drink. There was a 20% increase of returning customers after the launch of the Iconic beverage.
Uncle Don
Problem: Uncle Don’s franchisee is able to buy their beverage ingredients at Shopee and Lazada.
Our Solutions: Eciatto helped Uncle Don by rebranding the company’s beverage ingredients. Also, Eciatto improved Uncle Don’s branding and revenue plus enhancing the original equipment manufacturer system.
Result: With the help of Eciatto, Uncle Don was able to successfully control all of their SKUx efficiently.
Milk Tea Chain
Problem: Milk Tea Chain was worried about needing to buy new SKUs as they were developing new recipes to their menu.
Our Solutions: Eciatto was able to help the Milk Tea Chain with this issue by enhancing their recipe using the company’s existing SKUs. Eciatto has a deep understanding about the Milk Tea Chain’s specific requirements and purposes, so that Eciatto will be able to create a solid recipe. Eciatto then shared a before and after of the recipe and SKUs, depending on the client’s preference.
Result: With this solution, Eciatto was able to help the Milk Tea Chain with creating a better recipe while saving the cost of expenses.
EESoy
Problem: EESoy had the issue of only focusing on soy based products as the company was not well versed in other types of products that can be used in their company.
Our Solutions: Eciatto proposed to EESoy on the knowledge of coffee and that there are many beverages that can be created using coffee. By creating this first step, Eciatto is able to share with EESoy about a new product without overwhelming them with too much information.
Result: This resulted in EESoy creating beverages that combine two main ingredients, soy and coffee. This would also result in new menu items that would attract more customers to the business.
